Gel Color gives you:
•Speed of liquid, conditioning and convenience of cream• Versatility of use – bowl and brush or bottle
•Translucent mixture for better control
•Vibrant, long lasting, fade resistant results with Gelfuse™ Technology 
•Excellent gray coverage covers the most resistant grays 
Conditioning
•Up to 60% more conditioning than the leading competitor
.•Up to 43% more shine (vs. untreated hair)